Indian smartphone brands has been out since many years , the first brand to bring in android was a Indian brand . But with the entry of Chinese firms they acquired monopoly in the market and market got influenced by cheap prices of these firms which caused Indian brands to move out . But with the sentiment of "Atmanirbhar Bharat " , Indian firms re entered the market one of them being Lava which had entered with completely different approach . You might have imagined that you need a smartphone with your own customization and think that price should be less of particular model , but it was impossible until now . Lava has launched myZ initiative where you can customize your own device. You can select operating system for eg stock android , you can also select your preferable Soc like media Tek and even frequency of the processor . Sometimes you feel like you need to less camera sensors or more , myZ provides option to select how many sensors or how much mega pixels camera you want . And lastly you can also select your favourite colour .
Lava MyZ is completely new initiative with different approach .
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